In this page, you are going to find visual vocabulary related to visual literacy..
- Composition: An arrangement of shaped in an image – their position, relationship to one another and to the image as a whole.
- Foreground: The front of a picture, often at the bottom that appears to be closest to the viewer.
- Middle Ground: The part of an image that lie between the foreground and the background.
- Background: The part of the picture that looks like it’s farthest away from the viewer.
- Orange: sun-flowers-instructions-Fall-energy-health-sunshine…
- Yellow: children-happiness-sun-colorful-highliting-conspiracy-apple-brightness…
- Green: health-therapy-relaxation-energetic-power-saving-recyclying-trees…
- Blue: enthusiasm-sky-sea-colorful…
- Purple: appearance-power-imagination-Barney-flowers
- Black: death-sadness-funerals-strength-wealth…
- White: ease-support-optimism-wedding-hospital-sheets-cat-dogs…
- Semiotics: The study of signs.
- Icon: A pictoral representation.
- Denotation: The literal or actual image.
- Connotation: Interpreted meaning of image.
- Code: A common pattern, theme or motif.
Rule of Thirds: Stems from the theory that the human eye naturally gravitates to intersection points that occur when an image is split into thirds.
Line: It leads you through an image.
Symmetry: Same on both sides.
Pattern: Repeating object.
Depth: It gives you the sense that you are in the scene.
Framing: It gives you the sense that you’re in the scene.
Viewpoint: Where you shoot from.
Birds’ Eye View: The viewer is looking DOWN on the subject.
Worm’s Eye View: Viewer is looking UP at the subject.
Typeface: Refers to the upper and lowercase letters and numbers of a specific design/ font.
Characters: The individual letters, numbers and punctuation used when setting types.
Meme: an idea, behavior, o style spreads from person to person within a culture.
Digital Meme: idea, behavior, or style that spreads over the internet.
– Mode: A communication channel that a culture recognizes. Ex. text, image, video, hyperlinks..